MERCHANDISING
I am an italian executive creative director based in Shanghai. As a scenic designer, I staged classic operas and dramas around the world. As creative director, I work with global brands to shape campaigns and brand experiences.
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SANSEVERINO the scenographer
presents Event is an industry that broadly embraces several disciplines like entertainment, digital technology, and narrative. From the original purpose to promote a brand and generate excitement, nowadays events occupy an important position in the creative field especially in Shanghai where I live and work since 2011 as Executive Creative Director.
Harry Winston. Brand Exhibition. Shanghai, 2018
Leading Agency: APAX Group.
Executive Creative Director: Alberto Sanseverino
From architectural designs of the cathedrals to the city lights of Times Square, each piece demonstrates the impeccable craftsmanship, unique aesthetics, and most importantly, the jewelry house’s extraordinary collection of the finest stones found from all parts of the globe — all-encompassing what is truly and distinctly Harry Winston.
Executive Creative Director: Alberto Sanseverino
From architectural designs of the cathedrals to the city lights of Times Square, each piece demonstrates the impeccable craftsmanship, unique aesthetics, and most importantly, the jewelry house’s extraordinary collection of the finest stones found from all parts of the globe — all-encompassing what is truly and distinctly Harry Winston.
T MALL COLLECTION, Shanghai, 2019
Leading Agency: APAX Group.
Executive Creative Director: Alberto Sanseverino.
Alibaba Group’s “TMALL Collection” show Shopping Festival, used to focus squarely on the world’s most well-known designer brands. Many brands incorporated entertainment, cutting-edge technology, and star power as a way to attract young shoppers, a key demographic in the world’s second-biggest consumer market.
Executive Creative Director: Alberto Sanseverino.
Alibaba Group’s “TMALL Collection” show Shopping Festival, used to focus squarely on the world’s most well-known designer brands. Many brands incorporated entertainment, cutting-edge technology, and star power as a way to attract young shoppers, a key demographic in the world’s second-biggest consumer market.
Starbucks Reserve Roastery
Leading Agency: APAX Group.
Executive Creative Director: Alberto Sanseverino.
Immersive coffee experience to be located in the heart of the new HKRI Taikoo Hui Complex. After the first Starbucks Reserve® Roastery opened in its hometown Seattle, this extraordinary coffee trip is now officially taking off in Shanghai.
Jaguar Alive Technology, Shanghai / Beijing. 2013
Leading Agency. Pico TBA.
Creative Director: Alberto Sanseverino.
Two four-day Jaguar Alive Technology events held recently in Shanghai and Beijing created a lot of buzz in automotive circles. I was privileged to have been allowed to design the event and help Jaguar create higher brand awareness with the public.
Creative Director: Alberto Sanseverino.
Two four-day Jaguar Alive Technology events held recently in Shanghai and Beijing created a lot of buzz in automotive circles. I was privileged to have been allowed to design the event and help Jaguar create higher brand awareness with the public.
Ferrari SF90 Stradale Debut in China
FERRARI SF90 STRADALE marks the beginning of Ferrari’s innovation towards the world of hybrid cars, not only for the use of the electric motor but also for the fusion between the race car and the street car
OPPO R17 Night Matters, Shanghai 2018
Leading Agency: APAX Group.
Executive Creative Director: Alberto Sanseverino.
Who hasn‘t wanted to spend the night in a museum before? Empower your imagination, be part of the story! OPPO launched its latest OPPO R17 collection with much pomp and pageantry at Shanghai Columbia Circle on the night of 23rd August 2018.
Executive Creative Director: Alberto Sanseverino.
Who hasn‘t wanted to spend the night in a museum before? Empower your imagination, be part of the story! OPPO launched its latest OPPO R17 collection with much pomp and pageantry at Shanghai Columbia Circle on the night of 23rd August 2018.
TAOBAO Broken Bridge Fashion Show
Leading Agency: APAX Group.
Executive Creative Director: Alberto Sanseverino.
The Broken Bridge Fashion Show, being the top highlight of Taobao Maker Festival 2018, started at 11 pm on 13 September Hangzhou. It was the first Fashion Show on the water surface of the West Lake in history! For the very first time, Taobao gathered the TOP 20 designers in China to showcase their design power to the world
Executive Creative Director: Alberto Sanseverino.
The Broken Bridge Fashion Show, being the top highlight of Taobao Maker Festival 2018, started at 11 pm on 13 September Hangzhou. It was the first Fashion Show on the water surface of the West Lake in history! For the very first time, Taobao gathered the TOP 20 designers in China to showcase their design power to the world
